While the Premier League's influence increases all over the world, high television revenues have turned clubs into global, powerful businesses.

However, in the background, the sinister consequences of having to pay extravagant wages and cover mundane fixed costs, has had an impact on the wallet of the most important cog in the cycle; the supporters.

Gone are the days of 3p cups of tea and a traditional red and white kit replaced only after years of wear and tear.

No longer do we have to sit through the World Cup wondering whether one (or more) of our stars will leave us. Arsenal fans every summer are used to acting like an overly worried boyfriend wondering whether his partner is waiting for her moment to inevitably tell him that she's leaving him for that tall, rich and arrogant lad down the road - sure he can buy her lots of presents but we SWEAR WE WOULD'VE LOVED HER MORE - the scars still hurt.

But something seems different this year. We're not consumed by the fear of failure or rejection. We have a confidence and desire to move forwards not backwards. It's only July in a World Cup year and we've bagged Alexis Sanchez - I need to lie down.

While Arsène Wenger was watching hawk-eyed from the commentary box last night, there is a thing or two that he and his Arsenal side could learn from Germany’s 7-1 thrashing of Brazil on Tuesday night.

When you line-up with 11 world-class quality players, more often than not, you are going to achieve a world-class quality result.


With the imminent signings of Mathieu Debuchy and Alexis Sanchez, don’t be surprised to see the Gunners running riot on a top four rival in the foreseeable future.

The Puma kit deal has seen an influx in money for the club, which will allow Arsène Wenger to spend in excess of £100 million on player transfers this summer.

The Independent has reported that Wenger is in Brazil not only to act as a pundit for French television but also to scout potential transfer targets.

The pressure is now firmly on Arsenal and our French boss to perform in the summer transfer window following the club’s rejection of Cesc Fabregas and his subsequent move to Chelsea.

It is universally obvious amongst fans (and I hope management) that the club needs a new marquee, world-class, striker to come in.

Giroud is a fine player, and will make a perfect understudy, but if Arsenal wants to win the league against the likes of our free-spending Stamford Bridge neighbours (who have already brought well), then, at the very least, a top striker is required.

15th August 2011 the day Fabregas left Arsenal football club, enticed by his boyhood heroes Barcelona. Who could blame a young man wanting to play for his local team which was also the best team in the world and one of best teams in the history of the game?

Cesc made a personal decision that he believed was best for himself at a time when Arsenal needed him the most. This does not make him a Villain or a traitor, Fabregas did many wonderful things for Arsenal which should not be minimised or tainted, and he will still have a place in many Arsenal fans hearts. The memories of games against A.C Milan and Tottenham Hotspur will never fade with time.