The Daily Mail have been reporting lately that Arsenal are interested in signing 30-goal-a season striker Edinson Cavani from Napoli for £30m.
They claimed Arsenal had a scout watching him in their recent Europa League win, a game where Cavani scored all four goals.
The Uruguayan is certainly a world class striker.
And isn't coming to Arsenal.
Out of reach
Arsenal always scout top-class strikers. Aguero, Villa, Dzeko, Eto'o... All are players Arsenal bid for. The simple fact is Arsenal can't afford them, or at least they can, but are outbid.
Arsenal could afford to bid 30m for Cavani, yes, but City could bid 40m and upwards, as could Real or PSG. They can blow any wage packet Arsenal offer out of the water as well.
This story is essentially a PR stunt. But that's not all Arsenal's fault.
Could do more
Certainly Arsenal shouldn't be expected to sign players like Cavani regularly, but perhaps they should try and do more with their money. It has to be spent wisely, as once it's gone it's gone, and even a 25m signing on 130k a week would be a large chunk.
But certainly players like Fellaini and Huntelaar are sensible options, as is Jesus Navas.